The Middle Way

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Health and vitality is the birthright of everyone on Earth. It’s not just the United States that is experience an obesity epidemic, and the health implications that come with it, but the rest of the world as well. Locally, this is a function of being the “Great Experiment,” where a melting pot society allows those to live however they choose. This means that one is free to follow, or ignore, cultural norms as they choose.

However, cultural norms have stood the test of time for a reason: they’re a directionally accurate answer to many of the societal problems encountered by a group. When it comes to health and vitality, long standing cultural norms are a constant reminder of the steps needed to keep healthy. I’ve discussed this a number of times in previous posts (here and here).

Most of us learned eating habits from our parents, who came of age in a TV Dinner/Fast Food nation that valued access and volume over quality and health. It’s no wonder we continue to get fatter!

In the absence of culture, you can pay to have someone do all the work for you. A personal chef controls the portions, food stuffs, and shopping, so you don’t have to think about that. Last I checked, none of my clients are in a position to afford such a luxury.

We’ve been trying to solve this dilemma at EE for a while now: how do you help people to learn how to eat better (not what to eat, necessarily) while making the information actionable without breaking the bank?

I had trouble putting it together until my last bit of graduate school, where my Health Education coursework introduced me to theories and frameworks that had already been used to create lifestyle habit change in the real world for things like smoking cessation, AIDS education, as well as alcohol reduction. By comparison, dietary habit changes should be quite doable!

So I’ve been referring to this as a “Middle Way”: all of the cultural and research-based lifestyle components that can get you lean and healthy without an obsession or an overly restrictive life bent to the will of your diet. Sounds good to me!

We’re calling it “Concierge Coaching” and here’s what you get:

  • Daily Content delivered and personalized just for you
  • Full Access to Exclusive Concierge Content
  • Only 10 minutes of reading 6 days per week
  • Actionable items to implement and practice
  • Weekly check-ins with your personal coach
  • A strong and effective community

The goal is the leverage all of the power and proven success of the health education foundation with a program delivered to you, that you can actually stick with. It’s a re-education program, not a diet. When you’re done, you should never have to “diet” again!

Sound interesting? Click here to find out more and inquire about getting on board.

 

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