Blog

Reflections

As I sit down to write the inaugural blog post of our newly launched web site, I reflect on years past. It was February 2001 when I first started Efficient Exercise in a small studio on Far West Boulevard in Austin. As I think back about that time period, the overwhelming feeling of gratitude hits me. We have been operating in Austin for 16 years now and many wonderful relationships have been formed. I want to send out a thank you to all of the early clients that supported us back in those first years on Far West. There were many great memories and a lot of entrepreneurial lessons learned the hard way to say the least.

Our first studio on Far West, circa 2001

As we move into a new season, I am more than pleased when I reflect on where Efficient Exercise is today. Some of the old guard so to say has moved onto new horizons including Skyler Tanner, Keith Norris, and myself. We gladly welcome the new guard as they are the leaders of Efficient Exercise today and represent us well as we grow into a bright future.

As a founder with a vision to provide a personal, more viable option to the traditional gym, I think we have accomplished this mission. As a matter of fact, when I look around Austin, or even more specifically just taking a stroll up north on Burnet Road from where we sit at 45th Street and Burnet Road, I see many alternative options to the big box traditional gym and that pleases me. I think it speaks volumes to the quality of service we provide at EE knowing the fact we have thrived for this long.

The foundational principles of Efficient Exercise are still in place, and key evolutions to our business are also fundamental to the services we provide today and into the future.

We still believe in our original foundational pillars that every workout should be safe, effective, and efficient. Similar to the medical oath, first do no harm, we aim to never hurt our clients with our exercise prescriptions. If the workout is not effective, then clients will not achieve their desired results. And of course, efficiency is the name of our game (and business). We want to keep workouts to 30 minutes because we know that our clients value their time, and working out enables them to live a healthier, more vibrant life. The gym scene is not our vibe, and we serve clients that prefer to live their life outside of the gym, getting the most bang for their exercise buck at EE. The fundamental changes in our service over the years include implementing ARX technology and making mobility and corrective exercises part of our programs.

ARX – adaptive resistance exercise, is a computer-controlled, motorized resistance training technology that advances the human body while tracking progress in the software system. We believe that proper resistance training is the foundation to our exercise prescription and ARX allows us to provide that stimulus in a more effective, safe, and efficient manner than ever before.
Strength is the base of good health and performance. Whether you are an elite athlete or a grandmother that wants to keep up with her grandchildren, we can provide you strength to live a healthier and more vibrant life. However, strength should be aligned with proper biomechanics, moving effectively in your daily life, and ensuring that your body is mobile and injury free whatever your goals may be. We assess your movement and mobility and supplement ARX-based resistance training programs with corrective exercises and mobility movements that will allow for pain-free living.
We sincerely thank everyone that has supported us over these 16 years and we gladly welcome new faces to the Efficient Exercise family. I hope to see you around EE in the many years to come.

Yours in Health,
Mark Alexander
Founder – Efficient Exercise

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