Mark Alexander

President & Founder

Mark became active within the fitness field at a very early age (as you can see in his “I am Superboy” deadlift photo). In an effort to increase his knowledge and skills, he studied sport management at the University of Texas.

In building upon his mission to change the way the world exercises one client at the time, Mark founded Efficient Exercise in 2001. In 2011, Mark launched ARX – adaptive resistance exercise which aims to democratize exercise by utilizing proprietary technology and helps facilities like EE do their job better.

As founder, Mark’s unique perspective, entrepreneurial spirit and industry experiences help drive the management and growth of Efficient Exercise. He is the catalyst of best practices in each of the company’s fitness studios by continually improving service and operational systems.